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کلیدواژه: green marketing, sustainable innovation, greenwashing, Emerging technologies, Grounded theory
نویسندگان: Feiz Davood, Zarei Azim, Arman Mohsen
ناشر: مطالعات مدیریت توسعه سبز - green Development Management Studies
The aim of this study is to investigate the impact of Emerging technologies on green marketing strategies and brand-driven sustainable innovation in the digital age, alongside analyzing the phenomenon of greenwashing. This qualitative research employed a Grounded theory approach, utilizing semi-stru... ادامه
سال:2025
مشاهده/دانلود
کلیدواژه:
نویسندگان:
ناشر: SUSTAINABILITY - SUSTAINABILITY
... ادامه
سال:2021
کلیدواژه: technology adoption, Innovation intermediaries, Emerging technologies, Sanction restrictions, Automotive industry
نویسندگان: Maleki Ali, Nilforoushan Hadi
ناشر: مدیریت صنعتی - Industrial Management Journal
Objective The success rate of a type of technology is manifested in its adoption and continued use. In this sense, the condition development, user behavior, and the factors affecting it should be identified. However, this issue has been almost neglected and most of the studies only ... ادامه
سال:2024
کلیدواژه: Biotechnology,Innovation pathways,Future-oriented Assessment,Converging Technologies
نویسندگان: AHMADIAN A.A., Ghazi noory s.s., SAGHAFI F., Ghazi noori s.s.,
ناشر: زیست فناوری - JOURNAL OF BIOTECHNOLOGY
Aims Emerging sciences and technologies have huge potential in the field of innovation; therefore, they should be protected against large uncertainties caused by unknown. The aim of this study was to evaluate biotechnology forecasting innovation pathways based on its convergence with other technolog... ادامه
سال:2018
کلیدواژه: Digital Transformation, digital banking, Innovation strategy, Banking industry, Grounded theory
نویسندگان: Hadadi Hamideh, Khamseh Abbas, Torabi Taghi, Shakeri Roya
ناشر: پژوهش نامه مدیریت تحول (پژوهش نامه مدیریت) - TRANSFORMATIONAL MANAGEMENT JOURNAL (JOURNAL OF MANAGEMENT RESEARCH)
1- INTRODUCTIONThe rapid digitization of the banking industry necessitates robust innovation strategies to maintain competitiveness and address evolving customer needs. The sector faces challenges such as integrating Emerging technologies, navigating regulatory fr... ادامه
کلیدواژه: Digital Marketing Technology, Artificial Intelligence Marketing, Exploratory Buying Behavior, Demographic CharacteristicsYoung consumer.,
نویسندگان: Nemati Gareh Tapeh Hossein, Asgarnezhad Nouri Bagher, Zarei Ghasem, Mola Maryam
ناشر: رشد فناوری - Roshd-e-Fanavari
In today's era, the Emerging technologies of digital marketing have made significant changes in the lives of young consumers. Today, the aforementioned technologies have become an important part for young consumers to access sufficient information about products, their purchase, consumption, etc. Co... ادامه
کلیدواژه: green banking, Metaverse, NFT, Green Assets
نویسندگان: Arman Mohsen, Jafari Mohammad, Erfani Alireza, Feiz Davood
In response to the expansion of green banking and the emergence of the metaverse, this study investigates digital marketing opportunities enabled by non‑fungible tokens (NFTs) and green digital assets. This research addresses a critical gap in the literature concerning the integration of green banki... ادامه
کلیدواژه: Corporate Governance,Strategic control,External Corporate Governance,Agency Theory,Grounded Theory Strategy
نویسندگان: Rahmanseresht Hosein, HARANDI ATAOLLAH
ناشر: پژوهش های مدیریت عمومی - PUBLIC MANAGEMENT RESEARCHES
In recent decades, corporate governance has attracted the attention of many researchers. Most corporate governance studies have focused on internal control mechanisms, while the research has ignored the role of external corporate governance controls in preventing managers' beneficial activities and ... ادامه
سال:2017
کلیدواژه: Challenges and Opportunities,Emerging Technologies,Strategic Management
نویسندگان: Sharif Moghadam Hadi
ناشر: تکنولوژی در کارآفرینی و مدیریت استراتژیک - Journal of Technology in Entrepreneurship and Strategic Management
In the present era, where technological advancements are expanding at an unprecedented rate, the strategic role of technology management and entrepreneurship has increasingly become a focal point of attention. The editorial team of the "Journal of Technology in Entrepreneurship and Strategic Managem... ادامه
سال:2022
کلیدواژه: Cardiac systems,Emerging technologies,Patents,Databases
نویسندگان: Karimi Reza, Mehrandasht Akram, Nasiri Mohammad Reza
ناشر: - Journal of Vessels and Circulation - Journal of Vessels and Circulation
Background and Aim: Identifying the topic trends in cardiac systems is a crucial tool for decision-makers in various health fields. This research aimed to identify the topical trends and changes in this field over the past three decades and to validate Emerging topics and technologies in the field o... ادامه
سال:2023
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